Tag: Brand Elevation

https://thewannagency.com/wp-content/uploads/2025/03/Burger.mp4  How a Well-Meaning Message Became a PR Disaster On March 8, 2021—International Women’s Day—Burger King UK launched what they thought would be a bold, progressive campaign. The company wanted to highlight the lack of female chefs in the restaurant industry and promote their new scholarship program for female culinary students. However, the first tweet in their campaign…

https://thewannagency.com/wp-content/uploads/2025/03/Blue-Waves.mp4  Why Connected TV (CTV) is the Next Big Opportunity for Advertisers For years, brands fought to get noticed in the “streaming wars” as platforms like Netflix, Hulu, Disney+, and Amazon Prime competed for dominance. But now, that battle is over—streaming is no longer an emerging trend; it’s the primary way people consume content. With over 92% of U.S.…

https://thewannagency.com/wp-content/uploads/2025/03/running.mp4  How Nike Went from Losing to Winning with Three Simple Words In the late 1980s, Nike was not the industry giant it is today. While they had strong recognition among serious athletes, Reebok was dominating the casual footwear market. Nike needed to create a campaign that would connect with all types of consumers—not just elite runners and…

https://thewannagency.com/wp-content/uploads/2025/03/AI-Data.mp4Is AI Replacing Human Creativity in Marketing? Artificial intelligence is revolutionizing marketing at an unprecedented pace. From AI-generated ad copy to automated video production, businesses are finding ways to streamline content creation using machine learning. But as AI takes on a greater role in marketing, one question looms large: Can AI truly replace human creativity? The short answer?…

https://thewannagency.com/wp-content/uploads/2025/03/soda-2.mp4  The 1985 Marketing Disaster That Taught Brands a Lesson Coca-Cola is one of the most iconic and recognizable brands in the world. But even the biggest brands aren’t immune to marketing missteps. In 1985, Coca-Cola launched one of the most infamous rebranding disasters in history: New Coke. The company had a simple goal—increase market share and respond…

https://thewannagency.com/wp-content/uploads/2025/03/social-media.mp4▹▹ For over a decade, social media has been the go-to platform for brands looking to engage with their audience. However, a noticeable shift is underway. Companies are scaling back their investment in social media advertising due to rising costs, decreased organic reach, and growing consumer skepticism. Are Social Media Ads Losing Their Grip on Marketing? From…

▹▹ Yes, this is a real thing! The office influencer is coming to a workplace near you, and trust us, this isn’t just some fleeting trend—it’s a full-on game-changer for companies that are ready to embrace innovation and redefine how they connect with audiences. So, why is this such a big deal? Let’s dive into…

https://thewannagency.com/wp-content/uploads/2024/11/Storytelling.mov ▹▹ Storytelling is more than words—it’s the heartbeat of impactful marketing. Why? Because stories reach people on an emotional level, forging connections that go beyond transactions and leave a lasting impression. At The Wann Agency, we specialize in helping brands tap into the power of storytelling, creating campaigns that resonate with audiences’ values, aspirations,…

https://thewannagency.com/wp-content/uploads/2024/11/on-location.mov ▹▹ The commercial production landscape is changing—fast. With new technologies emerging, shifting audience habits, and brands demanding more from their creative partners, the need for innovative and adaptive strategies has never been greater. At The Wann Agency, we’re fully immersed in these shifts, staying at the forefront of industry trends to provide our clients…

https://thewannagency.com/wp-content/uploads/2024/11/Adidas-Spot.mov ▹▹ AI isn’t just a buzzword—it’s a transformative tool changing the way brands connect with their audiences. At The Wann Agency, we’re harnessing the power of AI to create hyper-targeted, impactful campaigns that make brands like Adidas shine. Our recent spec ad for Adidas, built entirely with AI, demonstrates how brands can achieve the…

https://thewannagency.com/wp-content/uploads/2024/11/trends.mov ▹▹ The marketing world is a fast-paced arena, with new trends constantly reshaping how brands connect with audiences. To succeed, it’s essential to keep a pulse on the latest changes. At The Wann Agency, we’re dedicated to staying ahead of the curve, helping brands not only adopt but excel with innovative marketing strategies. Today,…

https://thewannagency.com/wp-content/uploads/2024/11/Charater-Test.mov ▹▹ Imagine this: your next big idea brought to life in just a matter of hours. No, it’s not magic—it’s the power of artificial intelligence, coupled with The Wann Agency’s expertise in creative strategy. In a world where timing is everything, we’re constantly exploring new ways to leverage cutting-edge AI technology, allowing us to…